CHOOSE LIFE

A call for meaningful and ambitious climate action

Short film directed by Adam Smith with Project Everyone to promote the UN Global Goals.

Ahead of Cop 26 in Glasgow, Project Everyone collaborated with The Climate Coalition to call for bold climate leadership ahead of the UK hosting the UN Climate Summit.

As of January 2021, the film accumulated almost 400,000 views across platforms and accounts. It was shared by a wide range of organisations such as Make My Money Matter, Extinction Rebellion, Global Citizen, Culture Declares Emergency, Nature Trust and more. It performed very well on our partners’ channels, becoming The Climate Coalition’s best performing organic video on their Instagram feed. The launch was also supported by key influencers such as Lewis Hamilton, Coldplay, Cel Spellman, David Morrisey, Jaime Winstone and Kevin McKidd.

Visit the project platform here