Major League Soccer (MLS)

Multiple projects 2012 /13

Soccer is the fastest moving, hardest working, sexiest, most relevant sport about to explode in the United States. And Major League Soccer is its undoubted authority, leading the way in quality of play, in-stadium experience and broadcast exposure.

Our ongoing relationship with the league continues to flourish and bring some of our most creative collaborations to life.

WE DID...
Brand identity
Brand voice
Don’t Cross the Line, international anti-discrimination
broadcast and in-stadium campaign
TV tune-in promotion
Scripting
Art direction
Animation
Production
Sound
Design
Photography
Integrated campaign

CREDITS
Creative Partner: Malcolm Buick
Motion partner: Athletics
Motion production, photography, video direction and art direction: Doubleday & Cartwright
Edit / motion graphics: Amoebalabs
Video direction, edit and music: Cabin46
Music: Ian Love