Coaching
+ Training
Beyond the brand project
Berliner Benson works with start-ups, founders and marketing teams to help them make sense, and make the most of their existing brand assets.
But there are teams who already have many of these components in place. They just need additional coaching on the 'how to' and 'how much'. The practical application of tools and frameworks they already own.
Talk to us about coachingWhat we cover
Every engagement is different, but the territory is broadly the same: how to activate your brand with consistency and confidence across everything you do.
Brand strategy and positioning
Understanding what you stand for and why it matters.
Brand architecture and naming strategy
Reviewing how your portfolio is organised and stress-testing your brand and product naming approach.
Brand story
Making sure your narrative is working for internal and external audiences.
Brand voice
Applying your existing language and tone and knowing how to flex it across different audiences and channels.
Visual identity application
Using your design system consistently and creatively, knowing where to extend it and what to protect.
Campaign and content planning
Investigating what works and when, building a calendar that engages and inspires your audience.
How we work
1:1 Coaching
For founders, brand leads, and in-house creatives and copywriters who need focused, confidential support on a specific challenge. We work through it together, at your pace.
Brand Workshops
A facilitated session for your team. Half-day or full-day. We bring the questions and frameworks; you bring the honesty.
Team Training
A bespoke programme for in-house brand and marketing teams. Built around your brand, your tools, and your gaps. Enquire for a custom proposal.
Full Brand Audit
A review of all existing assets, applications and communication channels. A clear-eyed assessment of what's working, what isn't, and where the gaps are.