Artis—Naples

World class arts — up close & personal

After 25 years of continued success, The Philharmonic Center for the Arts was ready for change. The offer had become far broader than the orchestra — now incorporating the hugely respected Naples Museum of Modern Art and a robust education program.

The new positioning, name and identity integrates their full arts offering, focusing on quality and invites existing and new audiences to enjoy the best of the arts in a beautiful and intimate setting.

WE DID…
Positioning
Naming
Visual identity
Brand Voice

CREDITS
Creative partner:
Javas Lehn Studio
Naming partner:
Vicki Howard
Strategy partner:
Busk