Citi

Throughout his career as creative director at Wolff Olins, Mike worked on various projects with Citi, exploring their global brand positioning, creating reward programs, digital and social media guidelines, naming credit cards and developing programs for the bank's affluent Japanese retiree customers.

WE DID... 
Program naming
Copywriting
Content strategy
Rewards program
Japanese consumer program
Credit card concept naming
Guidelines
Social media guide
Digital guide