Major League Soccer (MLS)

Club. Country. Community.

The beautiful game has fully arrived North America, and we can thank Major League Soccer (MLS), founded in 1996, for that. Creating a premium soccer experience in the United States and Canada, with homegrown and international talent taking the field, MLS has been responsible for translating the global game for a North American audience, where homegrown sports have traditionally dominated sporting fandom. Underlining its continued ascension, MLS recently signed a $2.5 billion 10 year deal with Apple TV —the largest commercial partnership in the league’s history.

“To me this is one of the best American professional league logos that finally dares to do something different, stepping outside of common expectations.”

Art Direction, Brand Identity, Brand Writing, Concept Development, Digital Publishing, Motion Graphics, Naming, Packaging, Physical Environments and Exhibitions, Print, Research and Strategy, Video Direction, Sound DesignMultiple projects

Soccer is the fastest moving, hardest working, sexiest, most relevant sport about to explode in the United States. And Major League Soccer is its undoubted authority, leading the way in quality of play, in-stadium experience and broadcast exposure.

Our ongoing relationship with the league continues to flourish and bring some of our most creative collaborations to life.

WE DID...
- Brand identity 
- Brand voice

CREDITS
Creative Partner: Athletics