Wrangler wanted to go large in Europe with a a cross platform outdoor experience, exhibition and event space to appear at all major European fashion trade shows. Mike collaborated with BSur in Amsterdam. Taking place in Barcelona, Stockholm and Milan, the events raised Wrangler’s profile, shifting perception not only of product but of the brand and it’s place in European popular culture.


WE DID... 
Content strategy
Video script
Experiential messaging
Press releases


Mike collaborated with Rich Harrington and his team at BSur in Amsterdam.