Professional services



Berliner Benson works with professional services firms on both sides of the Atlantic.
Our job is to help them to create meaningful connections with their multiple audiences.
From brand positioning, product and naming initiatives to integrated marketing campaigns,
our approach is to create a common thread across all applications, no matter what part of
the journey we’re working on. Trust has never been more important in this sector – leading
to communications with a genuine understanding of client needs, providing insights that generate
value, intelligence and integrity at a time when everyone is looking for a partner with expertise
to keep them ahead of the game.

Compelling economics


Oxera is a rare breed of economics consultancy, blending the academic excellence of pure economics with the real world practical application required by business and regulatory bodies alike.

Berliner Benson has partnered with London design firm October Associates to produce new brand-led communications that introduce a new client needs-based approach to their sector expertise.


We did:

A complete set of service offering brochures

Redefined brand values

Graduate recruitment campaign and brochure

A new breed of professional services

As one of the USA’s top 150 law firms, Manatt creates a uniquely seamless journey from big picture strategy to hyper detailed legal execution. They are creating a new breed of professional services based around their clients’ needs for connected thinking and application. Berliner Benson has worked with the executive team to develop the firm’s brand story and values, defining their purpose and positioning. We’ve also written the key practice descriptors for the firm’s new website.

We did:

Redefined brand story, purpose, values and positioning

Key website practice descriptors

Brand voice guidance










































Look ahead


As one of the USA’s top 100 law firms, Nixon Peabody has a story to tell. With a commitment to their client’s industries, they take a future focussed view on how to guide, protect and prepare their clients for the most critical and exciting challenges ahead. Connecting their brand story to a refreshed brand with a dynamic spark, Berliner Benson created the brand voice and templates for the website’s key practice areas.


We did:

Redefind brand story and proposition

Key website practice descriptors

Brand voice guidance

While at Wolff Olins, Mike wrote the copy and developed verbal approaches for the following brands:


High Net Worth Retirement Initiative, Japan


We did:




Global brand positioning,

PwC university marketing campaign.