The Conservation Trust of Puerto Rico has big ambitions — for their organization, their islands and their people. While they have made incredible progress in their conservation efforts, there has been a huge perception gap of the organization from the people of Puerto Rico. They need greater recognition, richer conversation and to stop feeling like a cold and distant government agency.
Collaborating with a brave client team, we created a new name and identity, flexible enough to welcome in friends, volunteers, donors and partners to join in with the brand. A brand focused on relationships and relevance for the islands of Puerto Rico.
Naming (in Spanish)
Brand launch strategy
Creative partner: Malcolm Buick
Naming: Vicki Howard
Design: Jason Gnewikow / Athletics
Writing: John Robb
Translation + writing: Laura Virella
Launch strategy: Brand Twist / Julie Cottineau
Motion: Amoeba labs