Microsoft Kin

Truly, Madly, Deeply

Microsoft’s first foray into the mobile device market. Building the brand from scratch, Mike worked with the team at Wolff Olins and Microsoft on all areas of the brand — from research, strategy, UI language, naming and packaging to retail, events and communications.


WE DID... 
Creative Direction
Brand voice
Brand direction 
Brand training and co-ordination with digital, experience, retail, packaging and advertising agencies
Focus groups in UK, USA, Italy