The world's most glamourous rally launched with its signature mix of glitz, parties, celebrities. And yes, a full on 5 star supercar cross-country rally across the USA. So their brand had to be roadworthy, race-ready and media friendly. Celebrating 10 years of success, the brand is still going strong.


WE DID... 
Brand identity
Race decals
Comprehensive merchandise program
Event graphics and installation
Starter flags!