Your brand is a combination of action and communication.
We bring your brand to life through action and communication; defining your purpose and identifying key brand principles, creating initiatives and projects, designing your identity and defining your voice, producing digital, video and print campaigns that engage and move your stakeholders and audiences.
A brand is not a logo, a badge or a marketing campaign. Your brand, whether you like it or not, is made up of all your communications, your operations, your locations, your people and products, your service(s), the people who use or buy your services and how they talk about you to their friends and family. Your brand is your image and reputation. And in today’s social / digital arena, our brands are often co-created with a public who have the same ability to broadcast their commentary and opinions as we do.
Your brand defines how you do things. It helps you to decide what to do and what not to do. How to speak, what products to sell, what markets to explore and which audiences to engage. It should be the superpower that creates an emotional connection between your company and your customers, your charity and your donors, your team and your fans, your art and your audience.
About Berliner Benson
We are
Berliner Benson is a marriage; of writing and design, people and ideas, digital and analog, branding and marketing, theory and practice, countries and continents.
We set up our creative brand shop in Brooklyn, New York in 2010, and now have a studio in Oxford, UK. We are thinkers and creators who comfortably cross disciplines to produce the most exciting, powerful and impactful work we can, with clients who dare us to do more.
Our key areas of focus are Arts & Culture, Technology, Sport, Environment and Professional Services, but we can’t help ourselves from working on a few other projects that are close to our hearts and sometimes our tastes….
Led by Claire Berliner and Mike Benson, we create brave and beautiful brands that bring meaningful results.
We think
Branding and communication is about relationships. It’s about connecting and storytelling. It’s about creating conversations and sparking imaginations, making companies and organizations easier to interact with, join in with and even love.
Our work is about more than selling more product to an unsuspecting public. We work with amazing, inspired and brave clients who want to make their mark and somehow leave the world in a better state than they found it.
There's room in our industry for logic, emotion, beauty, laughter, poetry, surprise, pop music, people, intelligence and some fiery late night debate. This is our opportunity to contribute to a brighter better world after all.
We make
Branding
Advertising
Initiatives and projects
Product and service design
Integrated marketing
Internal campaigns
Visual Identity
Graphic design
Brand voice and writing
Strategic storytelling
Brand positioning
Brand and product naming
Video / Motion graphics
Audio recording
Digital communication
Events